Description

Character Merchandising: Concept and Theory.- Copyright Protection for Characters.- Character Merchandising and the trademark protection.- Appropriation of Persona and the Right of Publicity.- Character Protection Around the World.- Conclusion.

Character Merchandising

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Hardback by Vandana Mahalwar

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Character Merchandising: Concept and Theory.- Copyright Protection for Characters.- Character Merchandising and the trademark protection.- Appropriation of Persona and the... Read more

    Publisher: Springer
    Publication Date: 9/1/2024
    ISBN13: 9789819756278, 978-9819756278
    ISBN10: 9819756278

    Non Fiction , Law , Education

    Description

    Character Merchandising: Concept and Theory.- Copyright Protection for Characters.- Character Merchandising and the trademark protection.- Appropriation of Persona and the Right of Publicity.- Character Protection Around the World.- Conclusion.

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