Description
Book SynopsisThe authors of this book argue that firms succeed or fail in their industries according to the degree that they are able to change what they do to meet changing market decisions. The authors present a framework for managing the process of organizational transformation, and the tools that are necessary to manage that change.
Trade Review"In our dynamic world, every organization has to face the reality that it is either going to change the game or be changed by the game. Eric Flamholtz and Yvonne Randle have helped PowerBar do the former and I'm excited to see their tools available to everyone through this book."--Brian Maxwell, CEO, PowerBar Inc. "A clear, crisp guide to achieving the level of transformation necessary to become or remain a market leader. Flamholtz combines the need for strategic focus, alignment, discipline and entrepreneurial energy at the enterprise level in a very special way. I believe that he is on to something very powerful. Dealing with change will be with us forever."--J.M. Nugent, Worldwide President and CEO, Neutrogena Corporation "Changing the Game is a clear, crisp guide to achieving the level of transformation necessary to become or remain a market leader. Flamholtz combines the need for strategic focus, alignment, discipline and entrepreneurial energy at the enterprise level in a very special way...he is on to something very powerful."--Jeffrey M. Nugent, CEO of Neutrogena Corporation "Timely and well executed change process is critical to sustaining long-term success in any venture. Many businesses fall prey to their own growth when they fail to transform themselves to accomadate their success. In today's dynamic business climate, managers should pay attention to Changing the Game"--Brian Maxwell, CEO, Powerbar Inc.
