Description

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

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£57.50

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Hardback by Jocelyne Daw

3 in stock

Short Description:

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 09/05/2006
    ISBN13: 9780471717508, 978-0471717508
    ISBN10: 0471717509

    Number of Pages: 312

    Non Fiction , Politics, Philosophy & Society

    Description

    This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

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