Description
Book SynopsisHow are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including:
- discussion questions and assignments to stretch students
- decision-making simulations
- rich and detailed teaching notes to help enliven your teaching.
Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.
Trade Review‘This book highlights the diversity and dynamism of digital entrepreneurship. Through case studies drawn from multiple industries and different countries, including the Global South, readers are introduced to the challenges and opportunities associated with digital technologies. These are varied, as are the tools that the book provides to help readers understand how the cases developed. Through combining the cases and tools, what emerges is a rich set of insights into digital entrepreneurship, enabling readers to develop their analytical skills and further their understanding of this area.’ -- Jason Whalley, University of Northumbria, UK
‘Digital entrepreneurship has such a broad scope that it is sometimes difficult to discern what is being talked about when we hear this term. The present collection brings together a series of concrete case studies that delve into the details of what digital entrepreneurship means in practice and in specific contexts. This collection provides a valuable resource to entrepreneurship educators that want to provide their students with tangible and well-researched accounts from the real-world trenches of digital entrepreneurship.’ -- Mohammad Keyhani, University of Calgary, Canada
Table of ContentsContents: Introduction to Cases on Digital Entrepreneurship: digital entrepreneurship as digital transformation xvii Luca Iandoli and Carmine Gibaldi 1 What do my customers really want? Pivoting digital technology and business models in emergency response management 1 Cesar Bandera and Katia Passerini 2 The dark side of a student online startup 11 Michael Dominik 3 E-Bro APS: opportunities and challenges for digital social entrepreneurs 24 Ada Scupola 4 The role of digital technologies in the development of the Shape Stretch body stretching bar: a case study in product innovation and management resources 35 John DiMarco 5 Agroads case: technological solutions for the agricultural sector 45 Rubén A. Ascúa, Andrea Minetti and José A. Borello 6 Leveraging collaboration between academic research and SMEs to support digital transformation in the agri-food Italian industry: the case of Santomiele 58 Roberto Parente, Rosangela Feola and Ricky Celenta 7 Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification 75 Anna Sörensson and Maria Bogren 8 Escaping the “tortoise shell paradox”: digitalization and servitization in the green building construction industry – the case of Marlegno 90 Davide Gamba, Tommaso Minola and Matteo Kalchschmidt 9 The case of Dodo Pizza: how a Russian pizza making startup transformed itself into a thriving digital company 102 Dmitry Katalevsky 10 Digital entrepreneurship for influencer marketing: the case of Buzzoole 116 Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo 11 Between agility and growth: (re-)designing the IT landscape of a digital gazelle in the online marketing industry 130 Nils J. Tschoppe, Jan K. Tänzler and Paul Drews 12 Lenali, the first audio social media: the Malian app empowering small-business owners 145 Katia Richomme-Huet and Odile De Saint Julien Chapter 1: teaching notes 160 Cesar Bandera and Katia Passerini Chapter 2: teaching notes 165 Michael Dominik Chapter 3: teaching notes 173 Ada Scupola Chapter 4: teaching notes 180 John DiMarco Chapter 5: teaching notes 184 Rubén A. Ascúa, Andrea Minetti and José A. Borello Chapter 6: teaching notes 190 Roberto Parente, Rosangela Feola and Ricky Celenta Chapter 7: teaching notes 201 Anna Sörensson and Maria Bogren Chapter 8: teaching notes 205 Anna Sörensson and Maria Bogren Chapter 9: teaching notes 214 Dmitry Katalevsky Chapter 10: teaching notes 225 Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo Chapter 11: teaching notes 230 Nils J. Tschoppe, Jan K. Tänzler and Paul Drews Chapter 12: teaching notes 238 Katia Richomme-Huet and Odile De Saint Julien index
