Description

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including:



  • discussion questions and assignments to stretch students

  • decision-making simulations

  • rich and detailed teaching notes to help enliven your teaching.


Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

Cases on Digital Entrepreneurship: How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups

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£22.39

Includes FREE delivery
Usually despatched within 5 days
Paperback / softback by Luca Iandoli , Carmine Gibaldi

3 in stock

Short Description:

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 10/11/2023
    ISBN13: 9781035329205, 978-1035329205
    ISBN10: 1035329204

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including:



    • discussion questions and assignments to stretch students

    • decision-making simulations

    • rich and detailed teaching notes to help enliven your teaching.


    Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

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