Description
Book SynopsisCases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.
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Key Features:
- Broad span of cases with global reach
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- Showcasing different themes of Born Global research
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- Discussion questions and assignments provided, together with further reading
Providing expert guidance on how to apply theoretical concepts and models, this will be an excellent resource for teachers and students of international entrepreneurship, internationalisation and international business.
Trade Review‘This welcome collection of case studies by Erik S. Rasmussen and colleagues marks a 30 year history of research on the “Born Global” firm. First described by Rennie (1993) from a study in Australia, the field now spans several strands of thought that differently explain the early and rapid nature of internationalisation by firms known as e.g. Born Globals, rapid internationalisers and international new ventures. This book takes a fresh look at a diverse set of Born Global cases including Cirque du Soleil, medical cannabis, footwear and digital technology stemming from countries including Canada, Italy and Turkey. The cases are bound to stimulate discussion, in both practice and theory in the classroom and beyond. Each case is accompanied by questions, additional information sources and key references.’ -- Marian V. Jones, University of Sheffield, UK
‘The book is timely and much needed. The attention around Born Global firms has grown in the last three decades, but what has been missing so far is a collection of cases capable of bridging theory and practice. Another key strength of the book lies in the variety of cases, across diverse countries and typologies of businesses, well-written by expert authors.’ -- Antonella Zucchella, University of Pavia, Italy
Table of ContentsContents: Preface xiv Eric S. Rasmussen Table of cases xxiv 1 The show’s over at Cirque du Soleil 1 Étienne Desfossés and Félix-Antoine Chavanelle 2 Born Globals or born nomads? The case of medical cannabis producers in Denmark 15 Ulrik Nielsen 3 GASTECH, a French born-again global firm 24 Pierre-Louis Meuric, Véronique Favre-Bonté and Charles Aymard 4 CLOUDTECH, how to grow a Born Global firm 40 Pierre-Louis Meuric, Véronique Favre-Bonté and Charles Aymard 5 A decacorn in on-demand delivery: the case of Getir from Turkey 56 Rifat Kamasak, Deniz Palalar Alkan, Berk Kucukaltan and Mustafa F. Özbilgin 6 From dying SME to re-born global to multinational: Vendlet 74 Nicolaj Hannesbo Petersen 7 Reinventing the footwear industry: the role of digital technologies in the market development strategy of an Italian Born Global firm 84 Giorgia Masili, Alessio Travasi and Fabio Musso 8 The digitalisation of internationalisation activities: is social media the next international entrepreneurial opportunity recognition tool for Born Globals? 97 Emmanuel Kusi Appiah 9 The influence of decision-making logic on the internationalisation of Born Globals: Bolt 112 Tairi Leis 10 Cabaïa: can an eco-branding sustainability strategy foster the internationalisation of a Born Global? 130 Véronique Boulocher-Passet, Peter Daly and Sabine Ruaud 11 Boris & Rufus: hotspot on screen and costs on the backyard 146 Sílvio Luís de Vasconcellos, Clarice Zimmermann and Gérson Tontini
