Description

Casual clothing, swimwear in particular, is strongly associated with the California lifestyle, and the design and manufacture of casual clothing has long been the foundation of California’s garment industry. This book explores that industry as it developed in California from the 1930s through the 1970s, with emphasis on clothing and textile designs suffused with the sunshine spirit. Included are fashions from major swimwear companies such as Catalina, Cole, and Rose Marie Reid; sportswear from leaders like Koret and Alice of California; and a wonderful chapter paying tribute to that most western of fabrics, blue denim. More than 330 photographs and advertisements illustrate the colorful, cheerful, and charming nature of vintage casual clothing. Collectors, designers, and fashion historians will appreciate the profiles of California artisans and their influence on fabric technology. Includes price guide and a helpful glossary of fashion and fabric terminology.

California Casual: Fashions, 1930s-1970s

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Hardback by Maureen Reilly

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Casual clothing, swimwear in particular, is strongly associated with the California lifestyle, and the design and manufacture of casual clothing... Read more

    Publisher: Schiffer Publishing Ltd
    Publication Date: 06/04/2001
    ISBN13: 9780764312465, 978-0764312465
    ISBN10: 764312464

    Number of Pages: 176

    Non Fiction , Home & Garden

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    Description

    Casual clothing, swimwear in particular, is strongly associated with the California lifestyle, and the design and manufacture of casual clothing has long been the foundation of California’s garment industry. This book explores that industry as it developed in California from the 1930s through the 1970s, with emphasis on clothing and textile designs suffused with the sunshine spirit. Included are fashions from major swimwear companies such as Catalina, Cole, and Rose Marie Reid; sportswear from leaders like Koret and Alice of California; and a wonderful chapter paying tribute to that most western of fabrics, blue denim. More than 330 photographs and advertisements illustrate the colorful, cheerful, and charming nature of vintage casual clothing. Collectors, designers, and fashion historians will appreciate the profiles of California artisans and their influence on fabric technology. Includes price guide and a helpful glossary of fashion and fabric terminology.

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