Description
Book SynopsisAdam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of Edinburgh, he teaches and has taught courses on business models to hundreds of international students across every field of study. Adam has given invited lectures on business models at top global Business School as well as Academy of Management, the most prestigious management scholarship conference.
In 10 years of entrepreneurial activity, he co-founded three life science ventures spun-out of universities. One of those ventures, Nerites Corporation, was purchased by Kensey-Nash (Royal DSM, NA) for $20 million in 2011. He managed multiple angel networks, facilitatin
Table of Contents
Table of Contents
Introduction
How to use this book
Part 1: The truth about business models
1. Business models in practice
2. A brief history of business models
3. There are no magic bullets
Part 2: Business model architecture
4. Looking at your raw materials
5. Collecting and connecting your stakeholders - Customers, users, suppliers, purchasers, competitors
6. Solid structure - creating and capturing value in business models
7. Crafting compelling stories- the power of business model narratives
8. The business model life cycle
· First steps for entrepreneurs
· Lean education for start-ups
· Coherent storytelling for growing up
· Rejuvenating mature firms
Part 3: Business model change and innovation
9. When business models fail
10. Change and adaptation, Innovation and disruption
11. Back to the beginning
Resources developed throughout the book:
25 brilliant business model tips
12 brilliant examples to highlight specific business model elements, designs, or innovations.
Links to online resources, including free online business model design sites; Links to short third-party videos covering specific business model topics
