Description

START A REVOLUTION NOT A BUSINESS

Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

Business for Punks: Break All the Rules – the BrewDog Way

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£10.99

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Paperback / softback by James Watt

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START A REVOLUTION NOT A BUSINESSDon't waste your time on bullsh*t business plans. Forget sales. Put everything on the line... Read more

    Publisher: Penguin Books Ltd
    Publication Date: 24/11/2016
    ISBN13: 9780241290118, 978-0241290118
    ISBN10: 0241290112

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    START A REVOLUTION NOT A BUSINESS

    Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

    These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

    In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

    'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

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