Description

Book Synopsis

In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.



Table of Contents

About the author

Acknowledgements

Introduction

How the book is organised

Part 1 Getting to grips with strategy

1 How to be a brilliant business strategist

2 Strategic issues

3 Strategic directions

Part 2 Business level strategy

4 Finding competitive advantage

5 Strategy as learning and innovation

6 Strategy, day to day

7 How to lead, implement change and evaluate strategy

Part 3 Strategic thinking in a changing world

8 The purpose and future of strategy

9 How to break the rules of strategy

Epilogue

Further reading

Twenty prominent strategists

Index

Brilliant Strategy for Business

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    A Paperback by Chris Dalton

    £13.49

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    RRP £14.99 – you save £1.50 (10%)

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      Book details

      Publisher Pearson Education
      Published 2 March 2016
      ISBN-13 9781292107844
      978-1292107844
      ISBN-10 1292107847
      Also in:
      Business and Management Management and management techniques Takeovers, mergers and buy-outs

      Description

      Book Synopsis

      In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.



      Table of Contents

      About the author

      Acknowledgements

      Introduction

      How the book is organised

      Part 1 Getting to grips with strategy

      1 How to be a brilliant business strategist

      2 Strategic issues

      3 Strategic directions

      Part 2 Business level strategy

      4 Finding competitive advantage

      5 Strategy as learning and innovation

      6 Strategy, day to day

      7 How to lead, implement change and evaluate strategy

      Part 3 Strategic thinking in a changing world

      8 The purpose and future of strategy

      9 How to break the rules of strategy

      Epilogue

      Further reading

      Twenty prominent strategists

      Index

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