Description
Book SynopsisIn Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.
Table of ContentsAbout the author
Acknowledgements
Introduction
How the book is organised
Part 1 Getting to grips with strategy
1 How to be a brilliant business strategist
2 Strategic issues
3 Strategic directions
Part 2 Business level strategy
4 Finding competitive advantage
5 Strategy as learning and innovation
6 Strategy, day to day
7 How to lead, implement change and evaluate strategy
Part 3 Strategic thinking in a changing world
8 The purpose and future of strategy
9 How to break the rules of strategy
Epilogue
Further reading
Twenty prominent strategists
Index
