Description

How to apply for-profit marketing strategies to non-profit organizations

Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

  • Presents strategies and actions for building a powerful, memorable public sector brand
  • Explains why the public sector will be the next huge growth sector in branding
  • Explores the competencies needed to successfully manage a public sector brand

Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

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Hardback by Paul Temporal

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How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 21/11/2014
    ISBN13: 9781118756317, 978-1118756317
    ISBN10: 1118756312

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    How to apply for-profit marketing strategies to non-profit organizations

    Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

    • Presents strategies and actions for building a powerful, memorable public sector brand
    • Explains why the public sector will be the next huge growth sector in branding
    • Explores the competencies needed to successfully manage a public sector brand

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