Description

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

Brand Success: How the World's Top 100 Brands Thrive and Survive

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£21.59

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RRP: £23.99 You save £2.40 (10%)
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Paperback / softback by Matt Haig

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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal,... Read more

    Publisher: Kogan Page Ltd
    Publication Date: 03/05/2011
    ISBN13: 9780749462871, 978-0749462871
    ISBN10: 0749462876

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

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