Brand Asset Management: Driving Profitable Growth Through Your Brands

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Paperback / softback by Scott M. Davis Short Description:

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 18/10/2002
ISBN13: 9780787963941, 978-0787963941
ISBN10: 0787963941

Number of Pages: 288

Non Fiction , Business, Finance & Law