Brand Asset Management: Driving Profitable Growth Through Your Brands

Product form

£14.39

Includes FREE delivery
RRP: £15.99 You save £1.60 (10%)
Usually despatched within 5 days
Paperback / softback by Scott M. Davis Short Description:

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs... Read more

Quantity

Add to basket

 

 

This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.

Publisher: John Wiley & Sons Inc
Publication Date: 18/10/2002
ISBN13: 9780787963941, 978-0787963941
ISBN10: 0787963941

Number of Pages: 288

Non Fiction , Business, Finance & Law