Description

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouth movement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

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£17.09

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RRP: £18.99 You save £1.90 (10%)
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Hardback by Robbin Phillips , Greg Cordell

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Short Description:

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 21/09/2010
    ISBN13: 9780470614181, 978-0470614181
    ISBN10: 0470614188

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    Develop and harness a powerful, sustainable word-of-mouth movement

    How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

    Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

    • Develop and harness a powerful, sustainable, word-of-mouth movement
    • Describes 10 lessons to master and create a powerful, sustainable movement
    • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

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