Description
Book SynopsisBeguiled by the eccentric, the foreign and the unusual, David Maxwell-Scott gives a lighthearted account of his time in the drinks business. From his first days in the wine trade in 1962 to his role as managing director of J&B Whisky, David's story spans three decades and five continents, and is enlivened by an engaging cast of characters. A compelling storyteller, David draws from an era when maverick traders and unorthodox marketing often combined to make his role both joyful and hugely successful. AUTHOR'S ROYALTIES WILL BE DONATED TO CAFOD'S HUMANITARIAN APPEAL FOR UKRAINE.
Table of Contents1 In the Beginning PART 1 ~ BY WAY OF BACKGROUND ~ 1962-1969 2 A Wine Cellar under Charing Cross Station 3 Camden Town 4 Speyside Distilling 5 Ireland, North and South 6 Oporto and the Douro 7 Jerez and La Rioja 8 Bordeaux and Burgundy 9 Harlow and Stockwell PART 2 ~ EXPORTING ~ 1970-1996 10 Latin America 11 Colombia 12 Andre 13 Venezuela 14 Brazil 15 Argentina 16 Uruguay and Paraguay 17 The Competition 18 J&B Rare: The New Kid on the Block 19 Peru 20 Chile 21 Communication and Travel 22 Bolivia 23 Ecuador 24 The Guianas 25 Panama 26 Central America 27 Mexico 28 West Africa 29 Firing an Agent 30 The Caribbean 31 Hispaniola 32 Dorrien's Boys 33 The Port Game 34 Europe: Beginning with Spain 35 Intermezzo in Italia 36 Franco's Spain 37 Portugal 38 Back to Spain in the Sixties 39 A Cautionary Tale 40 Spain: The First Hurdle 41 Franz v the Professor 42 Spain: Overtaking Johnnie Walker 43 How to Catch a Condor 44 The Magic of Scotland 45 The Million Bottle Parties 46 Cooper Goes to Epernay 47 Publicite Francaise 48 Ignition in Spain 49 Don Rafael's Fish 50 Learning Italian 51 Modern Marketing 52 Lunch in Greece 53 Dinner in Las Vegas 54 Travelling with Great Uncle Bulgaria 55 Return to Go 56 Game Fishing off Cape Town 57 Musical Chairs 58 The End of the Ullivarri Era 59 Emerging Markets: The Third Wave 60 The Old School Tie at Work in Monte Carlo 61 The Power of the Label 62 On Tipping and Practical Jokes 63 The Barons Get the Sack 64 Operation Dunkirk 65 Spain: Was it Just Luck? 66 The Lebanon Acknowledgements Image and Photograph Credit
