Description

An innovative and accessible guide to doing social research in the digital age

The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.

Bit by Bit: Social Research in the Digital Age

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Paperback / softback by Matthew J. Salganik

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An innovative and accessible guide to doing social research in the digital ageThe rapid spread of social media, smartphones, and... Read more

    Publisher: Princeton University Press
    Publication Date: 06/08/2019
    ISBN13: 9780691196107, 978-0691196107
    ISBN10: 0691196109

    Number of Pages: 448

    Non Fiction , Politics, Philosophy & Society

    Description

    An innovative and accessible guide to doing social research in the digital age

    The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.

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