Description

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

Biomedical Communications: Purpose, Audience, and Strategies

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Paperback / softback by Jon D. Miller

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With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude... Read more

    Publisher: Elsevier Science Publishing Co Inc
    Publication Date: 31/07/2001
    ISBN13: 9780124967519, 978-0124967519
    ISBN10: 0124967515

    Number of Pages: 458

    Non Fiction , Education

    Description

    With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

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