Description

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
  • Foreword by veteran vlogger David Meerman Scott
  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
  • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

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£17.09

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RRP: £18.99 You save £1.90 (10%)
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Hardback by Kevin Nalty , David Meerman Scott

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Short Description:

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 22/10/2010
    ISBN13: 9780470598887, 978-0470598887
    ISBN10: 0470598883

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    Promote your product using the most visceral form of social media-online video

    Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

    • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
    • Foreword by veteran vlogger David Meerman Scott
    • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
    • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

    Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

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