Description

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Important topics covered include:

  • Copy writing
  • Media buyers
  • Rural media
  • Interviews
  • Press releases
  • Conferences
  • Client spotlights
  • Crisis preparation
  • Media relation policies
  • Press release policies
  • Social media
  • Strategic plans
  • Media databases
  • Online and offline press kits
  • Online tools
  • Staff preparation
  • Press conferences

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations

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£55.00

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Usually despatched within 5 days
Paperback / softback by Scott C. Stevenson

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Short Description:

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 09/07/2013
    ISBN13: 9781118691694, 978-1118691694
    ISBN10: 1118691695

    Number of Pages: 48

    Non Fiction , Business, Finance & Law

    Description

    Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

    Important topics covered include:

    • Copy writing
    • Media buyers
    • Rural media
    • Interviews
    • Press releases
    • Conferences
    • Client spotlights
    • Crisis preparation
    • Media relation policies
    • Press release policies
    • Social media
    • Strategic plans
    • Media databases
    • Online and offline press kits
    • Online tools
    • Staff preparation
    • Press conferences

    Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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