Description
Book SynopsisONE WOMAN''S QUEST TO REBUILD BRITAIN''S BROKEN BANKING SYSTEM
''If there was ever a business book suitable for TV adaptation, this is it'' FT
In the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset the status quo.
That was until Anne Boden decided to do something radical and start her own bank.
Founder of Starling Bank, winner of Best British Bank three years running, in this awe-inspiring story Anne reveals how she broke through bureaucracy, successfully tackled prejudice to realise her vision for the future of consumer banking and revolutionised the entire industry forever.
***ONE OF THE TIMES TOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020***
''A banking blockbuster'' The Observer Magazine
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Trade Review
A riveting read. I couldn't put it down! Boden's story powerfully demonstrates how creativity, bravery and determination can quite literally transform an industry. Wow, what a change-maker! * Rachel Botsman, author of Who Can You Trust? *
A thrilling account of entrepreneurship, ingenuity and innovation. * Tony Fernandes, CEO of AirAsia and author of Flying High *
Welsh, 5ft, female and fiftysomething: when Anne Boden decided to launch a new "challenger" bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth. -- Rosamund Urwin * The Times Best Business Books of 2020 *
Sent shockwaves through the tight-knit world of UK tech and venture capital * Yahoo! Finance *
A banking blockbuster * The Observer Magazine *
If there was ever a business book suitable for TV adaptation, this is it. -- Claer Barrett * Financial Times *
Banking On It is the story of how Boden's dogged determination to change the way banks do things...it is a fascinating insight into how one woman's vision shaped the way fintech looks today. -- Aisling Finn * Alt-Fi *
A fascinating read that will appeal to everyone, not just those interested in fintech or the financial industry. Whether you take inspiration from a fifty-something woman dominating a field full young men or merely just enjoy the trials and tribulations that come from trying to create a financial institution, Banking On It should be top of your reading list. -- Polly Jean Harrison * The Fintech Times *
I was left pondering who would bid for the film rights - and this isn't something you often think about a business book. It's a clear-eyed look at the state of banking and how slowly it has moved with the times. Finance is not everyone's favourite subject but Boden makes it accessible. -- Peter Magee * The Bookbag *
Boden is a true disruptor, and her big idea for disrupting the banking sector with her digital only bank is truly inspirational. For women entrepreneurs around the world who want to shake things up with their business ideas and innovations, Anne is a great role model and shows that big ideas combined with tenacity, persistence and hard work can become game changing realities. This is a must-read book for every woman entrepreneur who wants to disrupt things with their businesses. -- Melanie Hawken, CEO * Lionesses of Africa *
