Description

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services

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Paperback / softback by Linda Richardson

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Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 22/04/1992
    ISBN13: 9780471572657, 978-0471572657
    ISBN10: 0471572659

    Number of Pages: 177

    Non Fiction , Business, Finance & Law

    Description

    Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

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