Description

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

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£245.00

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Hardback by Don Wright

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Short Description:

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 30/05/1991
    ISBN13: 9780471522645, 978-0471522645
    ISBN10: 0471522643

    Number of Pages: 228

    Non Fiction , Business, Finance & Law

    Description

    Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

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