Description

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Product form

£24.29

Includes FREE delivery
RRP: £26.99 You save £2.70 (10%)
Usually despatched within 5 days
Hardback by Philip Kotler , Hermawan Kartajaya

1 in stock

Short Description:

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 03/09/2004
    ISBN13: 9780471646563, 978-0471646563
    ISBN10: 0471646563

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors

    How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account