Description

AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.

Areas covered include:

  • an introduction to communication and culture

  • cultural and communication codes

  • semiotics, communication process and models

  • the individual and contemporary culture

  • cultural contexts and practices

  • how to do the coursework

  • how to do the exam

  • examples from advertising, fashion, music, magazines, body language, film and more.

AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.

AS Communication and Culture: The Essential Introduction

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£26.99

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Usually despatched within 4 days
Paperback / softback by Peter Bennett , Jerry Slater

1 in stock

Short Description:

AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification... Read more

    Publisher: Taylor & Francis Ltd
    Publication Date: 18/06/2008
    ISBN13: 9780415455121, 978-0415455121
    ISBN10: 041545512X

    Number of Pages: 352

    Non Fiction , Dictionaries, Reference & Language

    Description

    AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.

    Areas covered include:

    • an introduction to communication and culture

    • cultural and communication codes

    • semiotics, communication process and models

    • the individual and contemporary culture

    • cultural contexts and practices

    • how to do the coursework

    • how to do the exam

    • examples from advertising, fashion, music, magazines, body language, film and more.

    AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.

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