Description
Book SynopsisThe discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Table of ContentsPART I: LAYING FOUNDATION OF ENTERPRISE 1. Globalization and Emerging Firms 2. Entrepreneurial Mind-set 3. Organizations and Innovations PART II: ARCHITECTING ENTERPRISE: INNOVATION AND TECHNOLOGY EFFECTS 4. Innovation Management 5. Process Innovation and Value Chain Management 6. Technology Diffusion and Adoption 7. Innovations, Technology, and Economies of Scale 8. Disruptive Innovations and Technologies PART III: REVEALING VALUES 9. The Human Factors 10. Consumer Marketplace 11. Global Effects of Innovation and Technology
