Description

This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.

And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.

Apex Hides the Hurt

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£8.99

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Usually despatched within 3 days
Paperback / softback by Colson Whitehead

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Short Description:

This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a... Read more

    Publisher: Little, Brown Book Group
    Publication Date: 01/03/2018
    ISBN13: 9780708898758, 978-0708898758
    ISBN10: 0708898750

    Number of Pages: 224

    Fiction , Contemporary Fiction

    Description

    This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

    The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.

    And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.

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