Description
Book Synopsis* As heard on The Diary of a CEO with Steven Bartlett *
'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell
'Important, entertaining, practical, and timely' - Arianna Huffington
Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.
All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?
Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.
Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.
Trade ReviewAnatomy of a Breakthrough tackles the internal factors that keep you mired in the mud. Alter demystifies the experience of being stuck [and] provides a primer on changing ingrained habits ... A wonderful primer. * New York Times Review of Books *
A brilliant detective story about the sources of human creativity. I loved it. * Malcolm Gladwell *
Anatomy of a Breakthrough is important, entertaining, practical, and timely. Alter reveals how to turn sticking points into breakthroughs in pursuits as diverse as entrepreneurship, art, music, writing, athletics, friendship, and personal relationships. * Arianna Huffington, Founder & CEO, Thrive Global *
Whether in a career, a creative project, or a relationship, everyone will get mired in a rut at one point or another.
Anatomy of a Breakthrough brings the often-private struggle to get "unstuck" into the light, and provides a handbook for moving on from your personal plateau. Adam Alter is simply one of the best science communicators at work. * David Epstein, New York Times-bestselling author of Range *
Rooted in science and enlivened by stories,
Anatomy of a Breakthrough offers insight after insight and the rallying cry of 'action above all' as an antidote to enemy Number One: inertia. * Angela Duckworth, Ph.D., author of Grit *
Adam Alter marries research-based solutions with genuine insight. This book is an invaluable guide to turning hurdles into breakthroughs. * Scott Galloway, NYU Stern professor of marketing and author of Adrift *
A deeply researched and compelling guide to breaking through the inevitable obstacles on the path to meaningful accomplishment. * Cal Newport, New York Times-bestselling author of Digital Minimalism and Deep Work *
A valuable launching pad for anyone looking to take a new step in their life. Alter offers practical advice on how to break free of inertia and blaze a new path. * Kirkus Reviews *
