Description

The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more.

All about Them: Grow Your Business by Focusing on Others

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Hardback by Bob Burg , Bruce Turkel

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The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand... Read more

    Publisher: Hachette Books
    Publication Date: 06/09/2016
    ISBN13: 9780738219202, 978-0738219202
    ISBN10: 0738219207

    Number of Pages: 312

    Non Fiction , Business, Finance & Law

    Description

    The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more.

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