Description
Book SynopsisThe spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case studies of managers worldwide faced with challenging HIV/AIDS-related management decisions. AIDS and Business will fascinate the general reader seeking an understanding of the HIV/AIDS pandemic and to the advanced reader looking to develop a more sophisticated understanding of the impact of the disease.
The case studies in this volume, set in nine countries, detail the issues facing businesses operating in areas where HIV/AIDS prevalence is growing. The topics discussed include understanding the role of soci
Table of Contents
Preface. Foreword by Dr. Peter Piot, Director of the London School of Hygiene & Tropical Medicine, founding Executive Director of UNAIDS, and former Under Secretary-General of the United Nations. Acknowledgments. List of Tables. List of Figures. Case Study One: A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS. Case Study Two: Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil. Case Study Three: Mexicom Designs a National Public Health HIV/AIDS Campaign. Case Study Four: Ross IVD: Global Marketing Issues for HIV Testing Products and Services. Case Study Five: Protectom: Selling Condoms, a Complex Business. Case Study Six: Global Pricing and Ethics of Marketing HIV/AIDS Drugs. Case Study Seven: Realsource India: HIV/AIDS in the Back Office to the World. Case Study Eight: Winthai: Initiating HIV/AIDS Company Action in a Reborn Epidemic. Case Study Nine: Woolworths South Africa. Case Study Ten: Designing a Company HIV/AIDS Program. Glossary. Notes. Index.
