Description

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

Agro-food Marketing

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Paperback / softback by Daniel Padberg , Christopher Ritson

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The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach... Read more

    Publisher: CABI Publishing
    Publication Date: 01/02/1997
    ISBN13: 9780851991443, 978-0851991443
    ISBN10: 0851991440

    Number of Pages: 512

    Non Fiction , Business, Finance & Law

    Description

    The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

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