Advertising Account Planning

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Paperback by Donald Jugenheimer Short Description:

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of... Read more

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Publisher: Taylor & Francis Ltd
Publication Date: 1/15/2014
ISBN13: 9780765640369, 978-0765640369
ISBN10: 765640368

Non Fiction , Business, Finance & Law