Description

A company's ability to quickly adapt to the changing demands and requirements of its customers has become an essential requirement for it's long-term survival. Managers must not limit their thinking to `just' the product or project's value but more importantly what will make customers prefer their offerings to those presented by rivals. It's about a `Result Focus' aimed not simply at what is made and how much it will cost to manufacture but how it will be useful to those who buy it: it's about exceeding the customer's experience and so beating the competition.

Achieving Results: How to create value

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Paperback / softback by Roy Woodhead , James McCuish

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A company's ability to quickly adapt to the changing demands and requirements of its customers has become an essential requirement... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 01/01/2003
    ISBN13: 9780727731845, 978-0727731845
    ISBN10: 072773184X

    Number of Pages: 180

    Non Fiction , Business, Finance & Law

    Description

    A company's ability to quickly adapt to the changing demands and requirements of its customers has become an essential requirement for it's long-term survival. Managers must not limit their thinking to `just' the product or project's value but more importantly what will make customers prefer their offerings to those presented by rivals. It's about a `Result Focus' aimed not simply at what is made and how much it will cost to manufacture but how it will be useful to those who buy it: it's about exceeding the customer's experience and so beating the competition.

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