Description
Book SynopsisPublic diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.
This enlightening Research Agenda is divided into three parts which thoroughly explore the actors, disciplines and instruments involved in the process of public diplomacy. Rich in innovative analysis, chapters offer insights from many of the most prominent scholars and practitioners in the field to cover existing research, gaps, and future directions.
A Research Agenda for Public Diplomacy will be invaluable for researchers and students interested in political science, international and public relations, communication, and digital media. It will also be beneficial for practitioners and officials working in areas relevant to foreign policy and national security employed by both governmental and non-governmental organizations.
Trade Review‘A major theoretical contribution to the literature on public diplomacy, a comprehensive and innovative overview of the actors, disciplines, and instruments that continue to shape and advance the field. The volume is a must-read for anyone interested in learning why, what and how the study of public diplomacy needs to advance in order to meet new global challenges.’ -- Corneliu Bjola, University of Oxford, UK
‘Public diplomacy benefits from a broad and ambitious research agenda that is pursued by academics and practitioners throughout the world. For this volume, Eytan Gilboa calls upon a distinguished group of those who know public diplomacy well, and from their collective knowledge emerges an impressive array of diverse and thoughtful ideas about shaping public diplomacy’s future. This book is a valuable contribution to the field.’ -- Philip Seib, University of Southern California, US
‘This multidisciplinary volume shows convincingly what has been achieved in public diplomacy research, and equally demonstrates that there's still a long way to go in building bridges between disciplines, diversification of research methods and theory building. Next generation public diplomacy researchers around the world will find in this book thoughtful pointers and important questions for further research.’ -- Jan Melissen, Editor-in-Chief, The Hague Journal of Diplomacy, Leiden University, the Netherlands and University of Antwerp, Belgium
‘Capturing the boundaries and possibilities of public diplomacy in a single volume has been elusive – until now. A Research Agenda for Public Diplomacy
is a definitive collection of work from the top scholars in the field that charts a path for the next decade. Gilboa has done a tremendous service to practitioners, researchers, and all who care about diplomacy’s public dimensions.’ -- Katherine Brown, President and CEO, Global Ties, US
‘In this superb volume, Eytan Gilboa has brought together a multi-disciplinary and multi-regional collection of the latest research produced by the best talent in the study of public diplomacy. As a leading and, indeed, founding scholar in the field, it is fitting that he has done so, and we are in his debt.’ -- Paul Sharp, University of Minnesota, US
Table of ContentsContents: Preface xix Acknowledgments xxvii 1 Moving to a new phase in public diplomacy research 1 Eytan Gilboa PART I ACTORS 2 States: public diplomacy contests in Asia 25 Caitlin Byrne 3 International organizations 43 Phillip Arceneaux 4 Corporate diplomacy 57 Candace L. White and Wilfried Bolewski 5 City diplomacy 73 Efe Sevin and Soheala Amiri 6 Citizen diplomacy 89 Paul Lachelier and Sherry L. Mueller PART II DISCIPLINES 7 History 107 Nicholas J. Cull 8 International relations 123 Craig Hayden 9 Public relations 139 Kathy R. Fitzpatrick 10 Relational and collaborative approaches 155 R.S. Zaharna and Amelia Arsenault 11 Disinformation 171 Alicia Fjällhed and James Pamment 12 Management 185 Steven L. Pike PART III INSTRUMENTS 13 Cultural diplomacy 203 Natalia Grincheva 14 Nation as brand 217 Simon Anholt 15 International broadcasting 231 Shawn Powers 16 International exchanges 249 Giles Scott-Smith 17 Digital public diplomacy 265 Ilan Manor 18 Hybrid communication 279 Jian Wang and Jack Lipei Tang Index
