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How a dominant magazine publisher developed the business of market research

A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

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Hardback by Douglas Ward

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    Publisher: Temple University Press,U.S.
    Publication Date: 15/07/2009
    ISBN13: 9781439900154, 978-1439900154
    ISBN10: 1439900159

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

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    How a dominant magazine publisher developed the business of market research

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