A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
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Hardback by Douglas Ward
Short Description:
How a dominant magazine publisher developed the business of market research Read more
Publisher: Temple University Press,U.S.Publication Date: 15/07/2009
ISBN13: 9781439900154, 978-1439900154
ISBN10: 1439900159
Number of Pages: 240