Description
Book SynopsisIn A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
Trade Reviewthis book is highly recommended for researchers and students in the fields of linguistics, anthropology, and market research, particularly who are interested in service encounters, and also to professionals in the industries of tourism, health care, restaurants, hotels, and commerce. Wei Ren, Linguist List 27.2533
