Description

The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation.

A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.

A Customer-oriented Manager for B2B Services: Principles and Implementation

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£137.95

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Hardback by Valerie Mathieu

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The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting... Read more

    Publisher: ISTE Ltd and John Wiley & Sons Inc
    Publication Date: 08/04/2022
    ISBN13: 9781786307576, 978-1786307576
    ISBN10: 178630757X

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation.

    A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.

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