Description

Book Synopsis
"Why didn't I think of that genius idea?" This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble - the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede's company has sold over 100 million hair ties around the world and turns over $15 million.

As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter - the ups and downs, funny and serious moments, of an entrepreneur's journey that will inspire others and reveal what it takes to succeed.

100 Million Hair Ties and a Vodka Tonic: An

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    A Paperback / softback by Sophie Trelles-Tvede

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      Publisher: LID Publishing
      Publication Date: 03/09/2020
      ISBN13: 9781912555642, 978-1912555642
      ISBN10: 1912555646
      Also in:
      Non Fiction Biography Biography: business and industry Business, Finance & Law Business strategy Entrepreneurship / Start-ups

      Description

      Book Synopsis
      "Why didn't I think of that genius idea?" This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble - the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede's company has sold over 100 million hair ties around the world and turns over $15 million.

      As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter - the ups and downs, funny and serious moments, of an entrepreneur's journey that will inspire others and reveal what it takes to succeed.

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