Description
Book SynopsisNamed a 2021 Best Book for Ethical Leaders by Notre Dame’s Deloitte Center for Ethical Leadership and a Top Business Title of the Month by the Financial Times
“One of the most enticing and entertaining books I’ve ever read on persuasion.”
Trade Review"Soulful, eloquently written, and vital reading for anyone who wants to leave the world a better place. Bohns strikes the perfect balance between cutting-edge science and vivid storytelling." -- Adam Alter, New York Times best-selling author of Irresistible
"Unlike other books on this subject, which tend to focus on how we can increase our influence, Bohns tries to explain how we can employ the influence we already possess but might not appreciate we have." -- Financial Times
"Bohns reveals an enormously empowering secret: In many situations, we don’t recognize the great influence we possess." -- Robert Cialdini, New York Times best-selling author of Influence and Pre-suasion
"Read this outstanding and long-needed book to feel empowered, but also read it because it will make you more mindful of the influence you have on other people every day. It will forever change how you understand and see influence." -- Amy Cuddy, author of Presence
