Description

Book Synopsis

A fresh perspective on how to navigate uncertainty and make better decisions in every aspect of life' Annie Duke, author of Thinking in Bets and Quit

Reading You Already Know reminded me of the moment I knew YouTube was possible' Steve Chen, co-founder of YouTube

A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource: intuition.

What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang''s extensive research spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners reveals that their greatest asset is something less tangible: intuition. That instinctive gut feeling' often determines who seizes opportunities and who misses them.

In You Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don't even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act.

Grounded in Huang's pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. What's stopping you from unlocking your full potential? You already know.

You Already Know

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    Order before 4pm tomorrow for delivery by Tue 9 Jun 2026.

    A Paperback by Laura Huang

    10 in stock


      View other formats and editions of You Already Know by Laura Huang

      Publisher: Penguin Books Ltd
      Publication Date: 7/15/2025
      ISBN13: 9780241776452, 978-0241776452
      ISBN10: 0241776457

      Description

      Book Synopsis

      A fresh perspective on how to navigate uncertainty and make better decisions in every aspect of life' Annie Duke, author of Thinking in Bets and Quit

      Reading You Already Know reminded me of the moment I knew YouTube was possible' Steve Chen, co-founder of YouTube

      A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource: intuition.

      What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang''s extensive research spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners reveals that their greatest asset is something less tangible: intuition. That instinctive gut feeling' often determines who seizes opportunities and who misses them.

      In You Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don't even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act.

      Grounded in Huang's pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. What's stopping you from unlocking your full potential? You already know.

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