Description
Book SynopsisGuiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.
From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical wr
Table of Contents
Acknowledgements
About this book
Part 1: Understanding audiences and stories
Chapter 1: Understanding online readers and listeners
Chapter 2: How we respond to stories: The Story Funnel
Chapter 3: Six essential story ingredients
Part 2: Developing online and audio stories
Chapter 4: Storytelling with purpose
Chapter 5: Constructing your story
Chapter 6: Telling your story
Chapter 7: Writing for listeners
Chapter 8: Reviewing, editing, and publishing your story
Index
