Description
Book SynopsisTrade Review"With contributions from prominent scholars, Wired TV offers rigorous and exacting essays that address the dramatic shift occurring in a business that produces, sells, and resells mass entertainment."
-- Daniel Bernardi * San Francisco State University *
"
Wired TV offers rich, creative, and original thinking about television’s digital era. It is essential reading for anyone following contemporary media industries."
-- Jennifer Holt * author of Empires of Entertainment *
"Media scholar Denise Mann has gathered engaging essays that discuss the ways that television programming has changed as a result of the Internet. Recommended." * Choice *
"Provides tremendously valuable insights by top scholars in television studies. The essays are grounded in strong, compelling research and collectively provide a rich snapshot of the tensions, anxieties, and especially failures of this particular moment in US television's development." * Cinema Journal *
"This collection avoids the trap of framing itself within an easy narrative of progress or adaptive evolution. Rather, it highlights a range of responses to the disruptive influence of experimentation and the ways in which the networks have attempted to return to 'business as usual' from 2010 onward." * Journal of American Culture *
Table of ContentsAcknolwedgments
Introduction: When Television and New Media Work Worlds Collide
Denise Mann
1. Authorship Up for Grabs: Decentralized Labor, Licensing, and the Management of Collaborative Creativity
Derek Johnson
2. In the Game: The Creative and Textual Constraints of Licensed Video Games
Jonathan Gray
3. Going Pro: Gendered Responses to the Incorporation of Fan Labor as User-Generated Content
Will Brooker
4. Labor of Love: Charting
The L WordJulie Levin Russo
5. The Labor Behind the
Lost ARG: WGA's Tentative Foothold in the Digital Age
Denise Mann
6. Post-Network Reflexivity: Viral Marketing and Labor Management
John T. Caldwell
7. Fan Creep: Why Brands Suddenly Need "Fans"
Robert V. Kozinets
8. Outsourcing
The OfficeM. J. Clarke
9. Convergent Ethnicity and the Neo-Platoon Show: Recombining Difference in the Post-Network Era
Vincent Brook
10. Translating Telenovelas in a Neo-Network Era: Finding an Online Home for MyNetwork Soaps
Katynka Z. Martínez
11. The Reign of the "Mothership": Transmedia's Past, Present, and Possible Futures
Henry Jenkins
Notes on Contributors
Index
