Description
Book SynopsisDrawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers’ choices, whether they are selling traditional or nonconventional wines.
Trade ReviewUsing rich case studies of wine regions,
Wine Markets demonstrates how collective identities emerge among producers. With its interesting mixture of detailed field data, historical knowledge, interesting anecdotes, and sociological ideas, I see this becoming a classic in economic sociology. -- Jerker Denrell, Warwick Business School
A rich descriptive analysis of the emergence and evolution of new genres of wine in various regions across Italy and France... the book not only offers an engaging foray into the modern history of European wine but also provides significant theoretical insights to several research areas in both organization theory and strategy. * Administrative Science Quarterly *
At the end of the day,
Wine Markets is a creditable culmination of a decade and a half of what was, I imagine, a delicious and rewarding research program. * Social Forces *
Table of ContentsPreface
Acknowledgments
1. Genres and Market Identities
2. Barolo and Barbaresco
3.The Barolo Wars
4. Mobilization of Collective Market Identities
5. Genre Spanning, Ambiguity, and Valuation
6. Brunello di Montalcino
7. Tradition, Modernity, and the Scandal
8. Alsace
9. Biodynamic and Organic Winemaking
10. Why Biodynamics? Category Signals and Audience Response
11. Community Structure, Social Movements, and Market Identities
12. Coda
Appendix: Data Sources
Notes
Bibliography
Index
