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Book SynopsisWALL STREET JOURNAL BESTSELLER—now in paperback!
When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.You’ll be surprised by how hard and deep this book hits. It generously shows the how and why of connection, and it’s not what you expect.” — Dr. Benjamin Hardy, author of
Be Your Future Self NowThere’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.
In
What’s in It for Them?, entrepreneur and marketer extraordinaire Joe Polish fac
