Description

Book Synopsis
This is the fourth title in Capstone s new, essential business series What You Need to Know About These accessible books will get anyone up to speed on a core business subject, fast.

Table of Contents

Introduction 1

1 What Is Strategy? 3

2 From the Outside 37

3 From the Inside 71

4 Evolution 113

5 Issues and Options 145

6 The Priorities 183

7 Process 209

8 Engagement 245

On Your Way 277

Acknowledgements 281

Index 283

What You Need to Know about Strategy

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    A Paperback / softback by Jo Whitehead

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      Publisher: John Wiley and Sons Ltd
      Publication Date: 08/04/2011
      ISBN13: 9780857081018, 978-0857081018
      ISBN10: 0857081012

      Description

      Book Synopsis
      This is the fourth title in Capstone s new, essential business series What You Need to Know About These accessible books will get anyone up to speed on a core business subject, fast.

      Table of Contents

      Introduction 1

      1 What Is Strategy? 3

      2 From the Outside 37

      3 From the Inside 71

      4 Evolution 113

      5 Issues and Options 145

      6 The Priorities 183

      7 Process 209

      8 Engagement 245

      On Your Way 277

      Acknowledgements 281

      Index 283

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