Description

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing

What You Need to Know About Marketing

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£12.99

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Usually despatched within 5 days
Paperback / softback by Simon Middleton

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Short Description:

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 12/04/2011
    ISBN13: 9780857081506, 978-0857081506
    ISBN10: 0857081500

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

    This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.

    In short, this is all you need to know about marketing.

    Introduction - Marketing: the world's second oldest business activity
    Chapter 1 - The Product.
    Chapter 2 - The Marketing Strategy and the Marketing Plan
    Chapter 3 - Your Customers.
    Chapter 4 - Pricing and Promotion
    Chapter 5 - Placement or Distribution.
    Chapter 6 - Customer Engagement
    Chapter 7 - Branding
    Chapter 8 - Social Media and Digital Marketing

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