Description
Book SynopsisExplore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests such as the Myers-Briggs Type Indicator, this book explores the personality traits and characteristics of volunteers in various fields. In Volunteerism Marketing, you will discover the characteristics that separate volunteers from non volunteers and the segmented characteristics of volunteers for differing venues. This information will assist you in attracting, training, and retaining the right volunteer
Table of Contents
Contents
- Foreword
- Understanding Volunteer Markets: The Case of Senior Volunteers
- Segmenting Subgroups of Volunteers For Target Marketing: Differentiating Traditional Hospice Volunteers From Other Volunteers
- Hospital Volunteers As Customers: Understanding Their Motives, How They Differ From Other Volunteers, And Correlates of Volunteer Intensity
- Encouraging Human Organ Donation: Altruism versus Financial Incentives
- Volunteerism Among Non-Clients As Marketing Exchange
- Major Research Studies: An Annotated Bibliography of Marketing To Volunteers
- Index
- Reference Notes Included
