Description

Book Synopsis

The eclipse of Digital Natives and the dawn of virtual culturehow Gen A, Z are radically redefining the future of work, play, economics, and social life.

We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives, made up of Gen Alpha and Z. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

In this book, we explore:

  • How Virtual Natives are deploying the new technologies driving the virtualized world
  • How relationships and work habits are being virtualized
  • Identify ten main Virtual Native-led behaviors that are upending work and

    Table of Contents

    Preface: Welcome to the Dawn of the Virtual Natives vii

    Part 1 A Generation Unlike Any Other 1

    Chapter 1 Virtual Is the New Digital 3

    Chapter 2 What Is Reality, Anyway? 13

    Chapter 3 Fluid Identities 25

    Chapter 4 Radical Acceptance 39

    Chapter 5 Putting on the “Rizz” 53

    Chapter 6 From Apprentice to Expert 63

    Chapter 7 Create, Consume, and Own 73

    Chapter 8 Autonomous Agents 89

    Chapter 9 Send Pics 107

    Chapter 10 The First Cyborgs 119

    Part 2 The Revolution Starts Here 131

    Chapter 11 Meet the Degens 133

    Chapter 12 You’re Not the Boss of Me 145

    Chapter 13 Love, Sex, and Algorithms 157

    Chapter 14 Web3 and the Culture 169

    Chapter 15 Life Is Games 181

    Chapter 16 The Charismatics 191

    Chapter 17 Main Character Energy 211

    Chapter 18 Future Forward: Virtual Natives and the New Tech Landscape 225

    Epilogue: Invisible Architecture 237

    Notes 243

    Acknowledgments 279

    About the Authors 281

    Index 283

Virtual Natives

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    £18.69

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    RRP £21.99 – you save £3.30 (15%)

    Order before 4pm today for delivery by Sat 4 Jul 2026.

    A Hardback by Catherine D. Henry, Leslie Shannon

    7 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: 13/09/2023
      ISBN13: 9781394171354, 978-1394171354
      ISBN10: 1394171358
      Also in:
      Media, entertainment, information

      Description

      Book Synopsis

      The eclipse of Digital Natives and the dawn of virtual culturehow Gen A, Z are radically redefining the future of work, play, economics, and social life.

      We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives, made up of Gen Alpha and Z. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

      In this book, we explore:

      • How Virtual Natives are deploying the new technologies driving the virtualized world
      • How relationships and work habits are being virtualized
      • Identify ten main Virtual Native-led behaviors that are upending work and

        Table of Contents

        Preface: Welcome to the Dawn of the Virtual Natives vii

        Part 1 A Generation Unlike Any Other 1

        Chapter 1 Virtual Is the New Digital 3

        Chapter 2 What Is Reality, Anyway? 13

        Chapter 3 Fluid Identities 25

        Chapter 4 Radical Acceptance 39

        Chapter 5 Putting on the “Rizz” 53

        Chapter 6 From Apprentice to Expert 63

        Chapter 7 Create, Consume, and Own 73

        Chapter 8 Autonomous Agents 89

        Chapter 9 Send Pics 107

        Chapter 10 The First Cyborgs 119

        Part 2 The Revolution Starts Here 131

        Chapter 11 Meet the Degens 133

        Chapter 12 You’re Not the Boss of Me 145

        Chapter 13 Love, Sex, and Algorithms 157

        Chapter 14 Web3 and the Culture 169

        Chapter 15 Life Is Games 181

        Chapter 16 The Charismatics 191

        Chapter 17 Main Character Energy 211

        Chapter 18 Future Forward: Virtual Natives and the New Tech Landscape 225

        Epilogue: Invisible Architecture 237

        Notes 243

        Acknowledgments 279

        About the Authors 281

        Index 283

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