Description
Book SynopsisA Groundbreaking Pricing Model for the New Business Landscape
Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.
When customers feel they are getting good value from your product or service, they are more than happy to pay moreâwhich is good news for you and your business. Even in todayâs global marketâwith its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offeringsâyou can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:
- Understand your customersâ wants and needs
- Focus on what makes your company different
- Quantify your differences and build a value-based strategy
- Communicate your value directly to your customers
Now more than ever, it is essential for you to reexamine the reality of the value you offer customersâand this step-by-step program shows you how.
Developed by gl
Table of Contents
Chapter 1: What is Value?; Chapter 2: The Customer Value Line; Chapter 3: Basic Theory – What you really need to know; Chapter 4: Conventional Pricing Approaches – Cost Based Pricing; Chapter 5: Conventional Pricing Approaches – Competition Based Pricing; Chapter 6: Measuring the Triad; Chapter 7: Building the Value Based Price; Chapter 8: Review of VBP methods; Chapter 9: Building the Value Proposition; Chapter 10: Value Based Selling;Chapter 11: Building a VBP strategy; Chapter 12: Today’s pricing issues; Chapter 13: Legal issues in pricing in Europe
