Description
Book SynopsisKatie King is a CEO and Business Transformation consultant with over 28 years' experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.
Trade Review"
Katie King has a fantastic way of captivating her audience and ensuring the reader is both aware of and excited about the role AI has to play in our personal and professional futures. This book, and the introduction of the Scorecard into marketers' lives, will be invaluable in setting brands up for success as they shift to a world where AI must be at the centre of marketing strategy." * Thom Nowell, Football Brand Manager, Nike UK *
"An inspirational book in the third millennium of communications. A highly recommended read for those curious about the impact of artificial intelligence on marketing and communications." * Somayeh Heydarali, Internal Communications and Media Relations Supervisor, Nestlé Iran *
"AI and machine learning are already redefining marketing, both within corporates and the agency world - and we're only just starting to understand their potential. My advice, read this book and stay ahead of the curve. A lot has been written about the IoT, big data, cloud computing and robotics - but AI is set to rule them all. If you're in marketing or PR you need to read this book, as AI is set to change the face of both professions for good." * James Delves, Head of PR and Engagement, The Chartered Institute of Marketing (CIM) *
"The impact of AI in the built environment has been much discussed and analysed. This essential book brings clarity and insight to these conversations and is presented in an accessible way, using real examples that address many misconceptions." * Paul Bagust, Global Property Standards Director, The Royal Institution of Chartered Surveyors (RICS) *
"Decision-makers will understand that technology does not compete with the human mind - it provides new insight - and this well-researched book offers CEOs and CMOs a deep dive into how to use AI for real and measurable business results." * Olivier Novasque, CEO, Sidetrade *
"AI has arrived in marketing, there are no brake pads and no reversing. The problem being that there are many people talking about it but few practitioners doing it. King offers a great introduction to the newcomer, as well as a practical guide to the current AI in marketing state of the nation. This is a must-read for the modern marketer." * Tim Hughes, CEO and Co-founder, Digital Leadership Associates *
"Artificial intelligence is being hailed as the 4th industrial revolution. This important book is essential for anyone in business or marketing wishing to be prepared for the coming of AI." * Jim Al-Khalili OBE FRS, Professor of Physics; Surrey Professor of the Public Engagement in Science; President, British Science Association *
"
Katie King has written a stimulating book that inspires thinking about AI. From personal to marketing and business perspectives, the implications of AI and its potential are engagingly explored." * Professor Len Tiu Wright, Editor-in-Chief, Cogent Business & Management; Emeritus Professor, De Montfort University, UK; formerly Professor of Marketing, Huddersfield University, UK *
"
Katie King's book is an essential companion to everyone in marketing, from serious students and ambitious young starters through to marketing professionals in agencies and clients, or the most senior marketing directors of large companies. This is not the wave of the future but the wave of the present, benefiting some, making their marketing easier, threatening others and questioning their roles. The key message is, "Don't be an ostrich - get started". This text shows how." * Merlin Stone, Professor of Marketing and Strategy, St Mary’s University, UK *
Table of Contents
- Chapter - 01: The AI wake-up call – The strategic transition of marketing;
- Chapter - 02: The personalization paradox – Global appetite for AI and the changing customer journey;
- Chapter - 03: Transformational marketing and AI in tourism – A glimpse at the Asia Pacific region;
- Chapter - 04: Transformational marketing and AI in Europe – Case studies from telecoms, banking and built environment;
- Chapter - 05: Transformational marketing and AI in North America – Case studies from banking and retail;
- Chapter - 06: Transformational marketing and AI in technology and venture capital – With a special focus on the Middle East;
- Chapter - 07: Framework for success – Democratization of AI;
- Chapter - 08: The new marketing paradigm – Reinventing the role of marketing, ethics and transparency;
- Chapter - 09: The future of marketing has arrived – AI’s wider impact on education, policy and politics
