Description

Book Synopsis
As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.

Use of Big Data: Benefits, Risks, & Differential

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    A Hardback by Diana Simpson

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      View other formats and editions of Use of Big Data: Benefits, Risks, & Differential by Diana Simpson

      Publisher: Nova Science Publishers Inc
      Publication Date: 01/09/2016
      ISBN13: 9781634853187, 978-1634853187
      ISBN10: 1634853180
      Also in:
      Business and Management

      Description

      Book Synopsis
      As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.

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